Big data drives business change - a model for Success
Big Data Drives Business Change – a Model for Success.

Fuelled by the world’s need for renewable energy, we highlight growth and expansion of offshore wind, driven by intelligence and big data to support industry change.

We report that Air and Sea Analytics (ASA) and The Labovitch Consultancy collaborate to lead and drive change in aviation and shipping, serving oil & gas and renewables.

This is a model for future success. In this insight we explain how it’s done and what we can learn.


Figure 1. It will take decades to achieve full conversion from fossil fuels to renewables

Energy makes the world go round, but what is the source of that energy?

What indeed is the future and is there enough energy for the growing world economy?

Many geologists (starting, most famously, with Hubbert in 1956) commented that oil is a non-renewable source, and production from a basin (and indeed the world as a whole) will eventually peak and decline.

With over half of the world’s oil producing countries having peaked already we can see this scenario gradually playing-out, yet high oil prices have enabled production of oil reserves previously considered uneconomic, such as “shale oil” in the USA, the tar sands of Venezuela and Canada and remote offshore hydrocarbons in thousands of metres water depth.

Whether oil production can keep up with current levels of demand for 10, 25 or even 50 years is a moot point, however, as the way we consume hydrocarbons in many applications is changing.

Energy transition is not a new phenomenon, the past 200 years has seen dramatic change in how we consume energy. However, this change has played out over decades, and whilst the overall share of oil in the consumption mix has been falling, growth in energy demand has allowed the total volume consumed to continue to grow.

Shifting sands of supply

While the Middle East still has 50% of the world’s oil & gas reserves, vast new fields have opened in Azerbaijan, Kazakhstan, China, Russia and North and South America.

No less important are offshore discoveries in the Gulf of Guinea, Mozambique, Mediterranean, Brazil and South China Sea.

Biggest changes seen in offshore

The biggest changes to power generation are occurring offshore including:

  • Migration to wind turbine installation and cables to shore. In UK, the most progressive country here, wind generation offshore now accounts for 13% of its total electricity generated [1]
  • Changing helicopter fleet and schedules to service offshore platforms and turbines
  • Market analysis for projecting growth in offshore wind.

[1] UK Department of Business, Energy and industrial Strategy, 2020

Figure 2. Modern wind turbines deliver worldwide, a whopping 14 megawatts of power each

Data and Change – the key combination

Increased technical ability to collect, store and analyse data is providing the basis for decision making and  business change.

For example, ASA collects and collates aircraft and shipping movements to offshore rigs across the world. This provides market intelligence for decision making and change across the industry whether it be organic growth, acquisition, or mergers to remain competitive.

ASA and Labovitch make a good combination, as the former’s expertise is steeped and respected in industry analysis while Labovitch has 30+ years of successful change planning and delivery.

The basis of any change programme is understanding clients’ business needs, combined with the skills to make change happen.

The ASA Labovitch alliance is a model for the future and provides this combination in abundance giving the benefit of successful change, synergies and profits.

Fair is foul and foul is fair

Historically, what was considered good is in fact bad and what was considered bad is actually good 😊.

Business is littered with failed change projects. In fact, 80% fail to deliver expectations.

In the past, Private Equity companies have helped put together many mergers where clients believed that that finance and legal aspects were all that’s required to ‘deliver’ a new organisation. Many of these mergers ultimately failed to deliver full benefits. 

The missing link was a parallel change programme.  It’s like creating a marriage based alone on a contract and an income. Of course, parties should share a vision, engage and work together to deliver a lasting and successful future and union.  

Figure 3. Helicopters have increased use in servicing wind turbines offshore

The 8 Pillars of Change

Organisations are built around their strategy, people, operations and information systems. Balanced business change naturally should take account of all these aspects.

Labovitch put together the 8 Pillars of Change which is a balance of rational and creative aspects (particularly culture). It provides a clear and sound basis for managing change and taking clients along in the process.  Please see

Examples of ASA Labovitch collaboration

We are working with major helicopter companies to furnish due diligence and market intelligence to support growth, merger and acquisition. This is strengthened with cultural inventories to provide essential cultural background and meld combined companies together.  The 8 Pillars of Change Model supports successful change delivery with a step by step and balanced approach.

Predictions for the industry - further consolidation (M&A) and growth in renewables is developing at pace. But a successful future is dependent on accurate market data and concerted balanced change to benefit the industry and economy.

Other recent example of when change has gone well

A topical example during the pandemic is how Pfizer rose above the competition to supply the world with vital anti-Covid vaccine. The company not only excelled in technology and science but was able to engage and partner with BioNtech to develop a highly effective new vaccine. Importantly Pfizer mobilised and changed their organisation to ramp up production and distribute worldwide. Competitors failed to mobilise as effectively.

Free Briefing Checklist

To anticipate and plan for change, Labovitch provides a Free Briefing Checklist where clients can assess their drivers for change including Business, Operations, Information Systems, People and Main Issues.

Tomorrow and tomorrow and tomorrow

In a constantly changing world, we’ve learned enough from the past to know that balanced change will deliver business benefits of profits, productivity, efficiency and an engaged and motivated workforce.

Successful change and progress use well researched industry data combined with an engaged change programme.

Labovitch and ASA collaboration provides the information and expertise to deliver change in oil, gas and renewables.

Steve Robertson, Founder, Air & Sea Analytics,
Leon Labovitch, CEO, The Labovitch Consultancy,

Leon Labovitch is CEO of The Labovitch Consultancy

The Labovitch approach to change is encapsulated in The Eight Pillars A practical and tested method which works with clients to deliver rational and creative change

Strength for Change, Success for Transformation.

At The Labovitch Consultancy we are pleased to discuss any potential project with you even at the earliest stage. We will do so freely without cost or obligation but of course in the strictest confidence. Please Contact Us for more information.